Some things deserve (and need) to be digitalised, modernised and brought up to speed in our social media-saturated world.
Some things don't. This is one of them.
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation. Mashtags roll out next month to retailers including Asda, Sainsbury’s and Tesco (rsp: £1.75) and come in five shapes: a hashtag, @ sign, asterisk and two emoticons.