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Tom Elgar's Insights

| less than a minute read

The death of the tablet...

Supposedly tablet sales are leveling off. From my side this isn't so much people not liking them as a limitation of the format. People like them but mostly they are for Netflicks (its a portable TV) and you don't need a new TV every 2 or 3 years.

It comes down to size. The vast majority of the hundreds of millions of people who use tech every day are just fine with having two primary computing devices: One for your pocket and one for your desk. Tablets are trying (and failing) to be portable enough to go everywhere, yet large enough to be multipurpose. Despite all the keyboard origami and elaborate ways to make your tablet into a laptop, it isn’t one. Stop trying. Consumers know it — the latest sales data has shown that worldwide tablet sales may have already peaked. PCs took a full three decades to reach market saturation, whereas tablets may have already topped off at the four-year mark.

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