Passle, like Dayre and many others, is trying to solve for the mid-form blog. We want to allow people to make their point quickly and succinctly. We use context in the form of tweets and quotes to help us do that.
Companies (and individuals) really struggle - have a look at some car-crash blog stats.
Dayre stems from a simple idea: breaking down long-form blogging into bite-sized pieces. It essentially combines your separate habits on platforms such as Twitter, Instagram, Foursquare, Facebook and messaging apps into a blog.