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Tom Elgar's Insights

| less than a minute read

Social presence theory

Very intriguing stuff. We need to consider this for our own efforts.

According to social presence theory, communication is effective if the communication medium has the appropriate social presence required for the level of interpersonal involvement required for a task. On a continuum of social presence, the face-to-face medium is considered to have the most social presence, and written, text-based communication the least.

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