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Tom Elgar's Insights

| less than a minute read
Reposted from

Great Example of Brand Transparency

Maybe still a bit disgusting, but it's certainly not pink goop. It's a brave move for McDonalds to open their doors so candidly, but ultimately its the right one to be making - shedding real light on the issue, rather than just an ambiguous, corporate response. Well done Maccy D's.

Armand R. from Edmonton, Alberta asked: "What are legitimately in mcnuggets is there pink goop?" Here's our answer: There's no "pink goop" in our Chicken McNuggets, Armand. We use chicken breast and a natural proportion of chicken skin used for flavor and as a binder. But your question is so popular, you've inspired us to show you how they're made. Check out this video for a behind-the-scenes look at our supplier's facility in London, Ontario, Canada. And see for yourself exactly what's in our Chicken McNuggets. (Legitimately.)

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