Very intriguing stuff. We need to consider this for our own efforts.
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Social presence theory
According to social presence theory, communication is effective if the communication medium has the appropriate social presence required for the level of interpersonal involvement required for a task. On a continuum of social presence, the face-to-face medium is considered to have the most social presence, and written, text-based communication the least.
I'm look forward to giving this a go. The gap between the learning-to-code apps and the actually-coding apps is pretty big at the moment....
Tweets on this subject
Got two minutes? Sure you do. Watch this quick video explaining social marketing's roots in the Social Presence Theory. http://t.co/3WR25ZUU
— MSM (@getmsm) January 23, 2012
holy shit! SOCIAL PRESENCE THEORY, people!!!!! http://tinyurl.com/4bqghv
— Julien✌🏻️ (@julien) September 24, 2008
Just learned about social presence theory (http://bit.ly/9N5e4W) Guilting me in to showing up here more often #theregoesmakingdinner
— Megan Bowe (@meganbowe) January 21, 2011
Controlling Avatars With Brains? Lab Trying http://t.co/BrfDX9JD
— mennecke (@mennecke) November 2, 2011
This is very similar to our Embodied Social Presence theory. Cool!
