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Tom Elgar's Insights

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Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. The quote below rather neatly...
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We were delighted to win two awards at the B2B Marketing Expo on 11th May! We knew we were up for the 'Best Product or Service for...
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This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...
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We use the Football Money League (below) and Mary Meeker's Internet Trends from Kleiner Perkins Caufield & Byers (KPCB) as our two...
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Last night I saw a presentation by Sean Butcher of Torpedo and it actually taught me something completely new. "Not tough, stupid!" I...
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With 20 topics and around 100 training videos Google's Digital Garage is an excellent 101 of digital marketing. It is very 'SME', read...
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Google have recently introduced two new features to their search results.1. An extra (4th) paid result 2. Rich Answers (the...
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It all feels very wrong, and TechCrunch themselves pretty much acknowledge that it feels wrong (see below). So she's having...
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Listening to two young children playing (brain storming in adult language), I was in awe of their creativity. The game they...
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A few days ago I came home to find my son, 7, four or five metres up a tree in the garden. Right at the top where the branches start...
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Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...
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A few months ago I suggested that 'it's so easy even my 9 year old son can use it!' might be a good pitch for Passle. ...

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