24 Sep 2016 The Crossroads for Twitter By Tom Elgar Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. The quote below rather neatly...
29 Jul 2016 Passle wins two B2B Marketing Awards By Anonymous We were delighted to win two awards at the B2B Marketing Expo on 11th May! We knew we were up for the 'Best Product or Service for...
04 Mar 2016 Michelin buys BookaTable By Tom Elgar This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...
04 Mar 2016 The World's Best B2B Hero Content - by Deloitte?! By Tom Elgar We use the Football Money League (below) and Mary Meeker's Internet Trends from Kleiner Perkins Caufield & Byers (KPCB) as our two...
04 Mar 2016 You probably don't know what Google's Rich Answers are. But you really should... By Tom Elgar Last night I saw a presentation by Sean Butcher of Torpedo and it actually taught me something completely new. "Not tough, stupid!" I...
04 Mar 2016 Google's Digital Garage: Your first steps in online success By Tom Elgar With 20 topics and around 100 training videos Google's Digital Garage is an excellent 101 of digital marketing. It is very 'SME', read...
04 Mar 2016 Google: now with Zero Search results. By Tom Elgar Google have recently introduced two new features to their search results.1. An extra (4th) paid result 2. Rich Answers (the...
01 Sep 2015 Marissa Mayer is pregnant and somehow I know about it. By Tom Elgar It all feels very wrong, and TechCrunch themselves pretty much acknowledge that it feels wrong (see below). So she's having...
31 Jul 2015 The Truth about Life . . . By Andrew Mills Listening to two young children playing (brain storming in adult language), I was in awe of their creativity. The game they...
28 Jul 2015 To code or to climb? By Tom Elgar A few days ago I came home to find my son, 7, four or five metres up a tree in the garden. Right at the top where the branches start...
15 Jul 2015 Twitter moving beyond 140? By Adam Elgar Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...
07 Jul 2015 Wikia... By Tom Elgar A few months ago I suggested that 'it's so easy even my 9 year old son can use it!' might be a good pitch for Passle. ...