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Tom Elgar's Insights

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Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

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We were delighted to win two awards at the B2B Marketing Expo on 11th May! We knew we were up for the 'Best Product or Service for...

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This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...

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A few days ago I came home to find my son, 7, four or five metres up a tree in the garden. Right at the top where the branches start...

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Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...

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A few months ago I suggested that 'it's so easy even my 9 year old son can use it!' might be a good pitch for Passle.

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