Tom Elgar's Insights

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

We were delighted to win two awards at the B2B Marketing Expo on 11th May! We knew we were up for the 'Best Product or Service for...

This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...

We use the Football Money League (below) and Mary Meeker's Internet Trends from Kleiner Perkins Caufield & Byers (KPCB) as our two...

Last night I saw a presentation by Sean Butcher of Torpedo and it actually taught me something completely new. 

"Not tough, stupid!" I...

With 20 topics and around 100 training videos Google's Digital Garage is an excellent 101 of digital marketing. It is very 'SME', read...

Google have recently introduced two new features to their search results.

1. An extra (4th) paid result 

2. Rich Answers (the...

It all feels very wrong, and TechCrunch themselves pretty much acknowledge that it feels wrong (see below). So she's having...

Listening to two young children playing (brain storming in adult language), I was in awe of their creativity.

The game they...

A few days ago I came home to find my son, 7, four or five metres up a tree in the garden. Right at the top where the branches start...

Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...

A few months ago I suggested that 'it's so easy even my 9 year old son can use it!' might be a good pitch for Passle.

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