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Tom Elgar's Insights

| less than a minute read

Ghost produced thoughts

Aimee Millwood was turning out 50,000 words a month as a 'content cow'. Not a fulfilling situation.

Certainly additional piles of content for the sake of Google and Bing does not make for a better world. It seems clear she will never go back again...

I was writing for startups I had never heard of before, positioning myself as an expert on how to be a better salesperson (although I couldn’t sell a heater to an Eskimo) and integrating cloud technology into your business (when my knowledge goes no further than Google Drive). The result was I turned to other articles and posts published online, but as we all know, creating content built from recycled opinions and inauthentic ideas kills originality and innovation and replaces it with poorly repurposed (and often terribly written) work.

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content marketing

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