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Tom Elgar's Insights

| less than a minute read
Reposted by Tom Elgar from Expert To Expert Marketing

Google: now with Zero Search results.

Google have recently introduced two new features to their search results.

1. An extra (4th) paid result 

2. Rich Answers (the dictionary-like stuff - see below)

The effect of these changes is the results returned on a standard laptop often have no organic search results 'above the fold' (on the first reveal of the page) whatsoever. 

For a 'search engine' that is pretty bad, and suggests to me a move away from Google's original public image - that it was in favour of the consumer - to a much more (even more) naked commercialism. 

As they famously said at IPO: Don't be evil (we'll do the evil-ing for you).

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