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Tom Elgar's Insights

| less than a minute read
Reposted by Tom Elgar from Passle Insights

Michelin buys BookaTable

This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value over and above its core marketing aim. 

For Michelin this means that, with a technology arm like BookaTable, they can now aim to grab a large chunk of the European restaurant reservation market. A long way from tyres.

Michelin is today announcing its acquisition of BookaTable, demonstrating the Group's intention to accelerate its development in the online restaurant reservation market in Europe.
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I'm look forward to giving this a go. The gap between the learning-to-code apps and the actually-coding apps is pretty big at the moment....

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